WA’s Brownes Dairy has redesigned its white milk range’s packaging, coinciding with the company’s 140th year of operations.
Created by WA artist Jordan Lee, the packaging update replaces traditional agricultural imagery with contemporary, abstract botanical artwork that reflects the natural landscapes and flora of the state’s South West region, where the company sources its raw milk supply.
According to the company, the range holds its highest market share in three years as the state’s top-branded white milk option, now offering updated bottles and cartons that showcase clearer nutritional labelling.
“Every day, our dedicated South West dairy farmers work tirelessly to provide the highest-quality product to WA families, and this landmark redesign is a deliberate business commitment to drive premium value back into our local agricultural sector,” said Nicole Ohm, head of marketing at Brownes Dairy.
To manage operational costs and prevent inventory waste, the company executed a phased rollout of the new packaging last month, beginning with the 2L and 3L milk bottle formats, with the carton product lines scheduled to follow.
“We wanted to create the most beautiful, premium design in the market to show that
100 per cent fresh, fundamentally nutritious WA dairy is always worth paying for, especially
when it supports our local farming communities,” said Ohm.
Last year, Brownes Dairy was put up for sale as its Chinese lender was calling in a $200 million loan.
