Australian haircare brand Nak Hair has secured an exclusive partnership with Watson Asia, a global health and beauty retailer, to expand its presence across new markets, including in the Apac region and the GCC.
Additionally, Nak Hair will be launching on the Chinese online marketplace, Tmall Global, and expanding its distribution across Europe with multiple exclusive distribution partners.
In Australia, the brand has launched its products on its website and major online marketplaces. The company reports that its product sales increased by double digits, along with its aim for a 20 per cent increase over the coming year.
“These partnerships are an important stepping stone in our ambitious strategy to double our business over the next three years by meeting our customers globally in all the places they shop for premium professional haircare, whether that is online, in retail, in salons and in pharmacies,” said Marc Boelen, CEO of Nak Hair.
