Pryme Snack, a meat food producer, has launched its Wagyu Jerky range in WHSmith stores located at domestic and international airports across Australia.
This national launch follows the brand’s initial rollout last year in Metcash and marks its first entry into the travel retail market, allowing the company to gain more visibility among consumers in high-traffic areas.
With the introduction of this range into airport retail locations, Pryme Snack aims to provide Australians and international travellers with crafted and convenient snack options, while also enhancing the brand’s presence nationwide.
As part of its national expansion strategy, Pryme Snack has also begun to establish itself in Ampol this year.
The company says the range is made in Australia and includes five flavours: Original, Honey Soy, Mango Chilli, Sriracha, and Zesty Lime.
