Celsius ANZ has added a new flavour to its sparkling range across 7-Eleven ahead of a wider retail launch in the coming months.
The new flavour combines orange juice with a lightly sparkling finish, providing Australian consumers with more flavour-driven sparkling options.
As the most requested flavour in the US, Sparkling Orange joins the company’s functional drink line, including Sparkling Raspberry Peach, which launched earlier this year.
“We’re always listening to what our consumers want, and Sparkling Orange has been high on that list for some time,” said Andrew Brooks, head of marketing ANZ at Celsius.
“Sparkling Orange has been one of our most requested flavours, so we’re stoked to finally bring it to Australia. It’s a flavour that’s performed incredibly well overseas, and we think it’s going to resonate strongly with local consumers who love bright, refreshing citrus flavours.”
As part of the launch, the company rolled out an extensive marketing campaign on the Gold Coast to introduce Sparkling Orange to the local market, featuring an exclusive training session led by Celsius’s ambassador and fitness influencer Annabelle Ronnfeldt.
Sold in a 300ml can for an RRP of $4, the citrus-flavour drink is initially available exclusively at 7-Eleven stores nationwide and will roll out to other retailers in the coming months.
