Premium butter brand Lard Ass Butter has appointed Feel Good Foods as its distributor, extending distribution across retail and foodservice nationally.
Under the agreement, Feel Good Foods will handle distribution across grocery, independent retail and foodservice channels.
Produced in Ocean Grove, Lard Ass Butter is made from cream sourced from grass-fed cows and churned in small batches.
The brand is known for its bold packaging and premium positioning, attracting interest from independent retailers, specialty grocers and chefs.
The move comes amid continued demand for higher-quality dairy products across retail shelves.
