Natural Raw C has entered the New Zealand grocery market, securing a nationwide rollout into Woolworths New Zealand.
The coconut water brand is launching with seven SKUs across Woolworths NZ Supermarkets stores, marking the first time the range will be available to Kiwi consumers.
Distribution is managed exclusively by William Aitken & Co (WAC), appointed as the brand’s New Zealand partner.
The initial range includes Natural Raw C’s core coconut water portfolio, with further innovation already in the pipeline. A seasonal Gooey Caramel flavour is slated for release ahead of Easter, signalling broader plans to expand within the functional beverage category.
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