Melbourne-based ready-meal manufacturer Foxes Den has expanded its product lineup with the launch of its new brand, The Wellness Range.
The product introduction offers an alternative to existing weight-management and high-protein ready meals by addressing multiple nutritional parameters simultaneously.
The lineup entered the market on June 1, targeting commercial distribution across online platforms and physical retail stores.
According to the company, each meal in the collection is manufactured based on five specific criteria: High protein content, high fibre content, the inclusion of extra-virgin olive oil, portion control, and the complete exclusion of preservatives or artificial additives.
The product line consists of five distinct variants: Tex Mex Chicken, Sri Lankan Black Pork, Miso Satay Chicken, Mediterranean Chicken and French Lentil Braise.
Foxes Den founder Heidi Dyt says the range was created to address a gap in the ready-meal market, where products often focus on solitary nutritional metrics, such as calorie counts, rather than offering a holistic nutritional profile.
The meals are distributed through the company’s website, Coles local retail outlets, and independent grocery stores across Victoria, NSW and Tasmania.
Foxes Den specialises in the production and commercial wholesale of chef-prepared, pre-packaged meals, soups, and side salads. Its core business strategy focuses on commercialising convenience foods that mimic restaurant-quality recipes while maintaining specific nutritional benchmarks for everyday consumers.
In March, My Muscle Chef launched Australia’s first nutrient-rich ready-to-eat range.
