Peters Ice Cream has partnered with Milo to introduce Drumstick Milo Minis to the frozen confectionery category.
The new product integrates a standard Drumstick wafer cone with a filling flavoured like Milo, completed by a chocolate topping and chocolate flakes.
The items are scaled to a smaller size format and sold in multi-packs with a recommended retail price of $9.90.
Primary distribution channels in Australia include the major grocery chains Coles and Woolworths, as well as independent food retailers.
According to sales data from Peters Ice Cream, the Drumstick brand has been in the Australian market since 1963, with annual sales now exceeding 155 million cones.
To support the market launch, the companies cited consumer data from a 2025 YouGov study commissioned by Milo. The research, which surveyed 1013 Australians aged 16 and older, found that three in four respondents view consuming Milo as a standard part of the national domestic experience.
“Drumstick and Milo are brands Australians have grown up loving, so bringing them together felt like a
natural match,” said Andrea Hamori, head of marketing at Peters Ice Cream.
“Both brands spark a sense of nostalgia and fun, and we wanted to create something that felt perfect for snacking, while instantly taking people back to those classic Aussie moments,” said Hamori.
Production of the confectionery line takes place at the primary Peters manufacturing facility located in Mulgrave, Victoria.
In March, Peters Ice Cream expands its Connoisseur range with Pistachio stick
