Tahini Neri has secured nationwide retail distribution with Coles supermarkets for its new line of Labneh products.
By introducing this traditional Middle Eastern strained yogurt product into the mainstream Australian grocery sector, the rollout aims to diversify current supermarket dairy offerings.
The launch inventory comprises three distinct product varieties: Original Labneh, Onion and Chive Labneh, and Red Capsicum Labneh.
Tailored for versatile daily consumer usage, the product development strategy positions the items to function as spreads, vegetable accompaniments, grazing board components, or cooking ingredients.
“This launch has been a true team effort. From concept to formulation, packaging, manufacturing and bringing a completely new category to life, every detail has been thoughtfully considered,” said Rikki Goldman, co-founder of Tahini Neri.
The items have been distributed to store shelves nationally, establishing a broader retail presence for the specialty food brand within the competitive supermarket dairy aisle.
Last year, Tahini Neri debuted Moroccan Matbucha dip at Coles.
