Remedy Drinks has refreshed its Remedy Shots range, introducing new packaging and clearer product positioning as demand for functional wellness beverages continues to grow in Australia.
The revamped range includes three varieties: Immune Plus, Defence Daily and Energy. It also features updated packaging that aims to improve shelf visibility and help shoppers identify products by their functional benefits.
Immune Plus features vitamin C, ginger and turmeric, while Defence Daily combines vitamins D and C with elderberry, acai and apple cider vinegar. Energy contains 60mg of caffeine from green coffee bean, alongside ginseng.
“We’ve refreshed the range to make those benefits easier to identify and easier to shop,” said Kerrie Wade, global chief marketing officer at Remedy Drinks.
“The new look packaging is brighter, bolder and helps consumers quickly find the Remedy Shot that’s right for them when they need it most.”
According to the brand, the refresh follows research indicating wellness shots are often purchased in response to immediate health or lifestyle needs. Gen Z and younger Millennials are also emerging as a growing consumer segment, with packaging, formulations and functional claims influencing purchasing decisions.
The range is available nationally through leading supermarkets, convenience stores and independent retailers.
- Further reading: Remedy Drinks adds new flavours to its Sodaly range.
