Eco-friendly toilet paper brand Who Gives A Crap has refreshed its packaging with a “bolder more geometric approach” to design.
Bel Ramos, Who Gives A Crap’s brand design lead, said there was a lot of “brand recognition” with the old packaging and the team wanted to honour that.
“Every product is designed to be an eye-catcher on its own, while also working well as a set. Besides the designs, we also updated the copy, so if you love toilet puns as much as we do, you’re in for a treat.”
Last year, the brand launched a new vegan hair and body care range called Good Time in three different fragrances.
