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Who Gives a Crap

Who Gives a Crap Archives

Sponge Scourers

Who Gives A Crap launches Sponge Scourers

The Sponge Scourers can be refreshed in a dishwasher, microwave or by boiling.
Who Gives a Crap activists

Who Gives a Crap proves not for profit can scale

The social enterprise has surpassed $20 million in total contributions to global water, sanitation and hygiene efforts.
Who Gives A Crap limited-edition collections

How Who Gives A Crap turned limited editions into a retail growth engine

As festive rolls fly off shelves at Aldi and loyalty deepens at Woolworths, Who Gives A Crap’s limited-edition strategy ...
The Sweet Edition

Who Gives A Crap unrolls The Sweet Edition holiday collection

The illustrated paper can also double as eco-friendly gift wrap.

Who Gives A Crap expands product range

The new products include 100 per cent recycled garbage bags and dog poo bags, and 100 per cent compostable food scrap ba...

“I had made an error that would be near-fatal for the company”: CEO’s swift save

“I sat on a toilet for 50 hours in a live crowdfunding campaign until we had raised enough for our first production run”

“Pick up the rocks”: CEO on how donating $13 million of profits is good business

CEO says, “We don't want to put a ‘made in Australia' stamp on a product and let consumers believe it's better”.

Who Gives A Crap, Heaps Normal partner to address sanitation problem

Heaps Normal will also make donations to non-government organisation WaterAid, a Who Gives A Crap partner.
Who Gives A Crap urges you folks to "flush" their ex this Valentine's day

Who Gives A Crap invites folks to “flush” their ex this Valentine’s Day

Campaign encourages consumers to send in old love letters and cards to be converted into toilet paper.

“Just the beginning”: Who Gives A Crap founder on rise of ethical retail

We speak to Who Gives A Crap’s co-founder Danny Alexander about what’s next for the brand.
Inside FMCG & Adobe

How to nail the DTC experience: tips from leading brands

Tim Baxter of Who Gives A Crap and Sian Murray of Pleasant State spoke with Dean Blake about how to nail the Direct To C...

Who Gives A Crap refreshes packaging design

Bel Ramos, Who Gives A Crap’s brand design lead, said there was a lot of “brand recognition” with the old packaging and ...

Consumer perception of ESG credentials is driving brand switching – report

One in four Australian consumers are switching brands based on their perception of a company’s ESG performance according...

A Good Time bar none: Who Gives a Crap launches new brand

Launched last week, Good Time offers conscious consumers a range of body and haircare bars, made from natural ingredient...

Who Gives A Crap launches new brand: Good Time hair and body care bar

The products are made entirely of plastic, are vegan, not tested on animals, and are shipped via carbon-neutral means.

Why coffee is a natural progression for Who Gives a Crap

Ethical toilet paper company Who Gives a Crap is exploring rather unique ways to accelerate demand for its product.

Who Gives A Crap raises $41.5m to fund expansion

The investment was led by Verlinvest, a family-owned investment group behind Oatly and Tony’s Chocolonely.

Here’s how Who Gives a Crap is rolling into 2021

When toilet paper unexpectedly became a hot commodity in 2020, Who Gives A Crap acted quickly. Co-founder and CEO, Simon...