Baileys’ new Premium Coffee Pod

Baileys’ new Premium Coffee Pod compatible with Nespresso was released recently in Australia and New Zealand, across a variety of retail stores including Coles and Woolworths, and online at www.expresspods.com.au.Baileys and Podpac have spent the past year working on the coffee project.“We are extremely excited to be launching the world’s first Nespresso compatible Baileys Premium Coffee Po,” said Podpac co-founder and managing director, Toby Strong.“Innovation is in our blood and up until now we have launched a variety of new and exciting non-coffee beverages to complement our premium coffee range. However, this product is our greatest achievement yet!“Previously we have adapted standard beverages and put them in Nespresso pod form such as chocolate, sugar-free milk flavours and iced coffee. But a Baileys flavoured coffee pod is an entirely new concept, the likes of which have never been seen before!”The new range of Baileys Premium Coffee Pods targets adults aged 25+ and that is reflected in both the pricing and packaging. Baileys Premium Coffee Pods retail at $6.49 for a pack of 10 pods and contain 0.01 per cent alcohol content when prepared as instructed, so they can safely be consumed at work. The company offers two new flavour variants including Original Irish Cream and Mocha, with more flavours to be launched in the future.“More than 90 per cent of Australians add milk to their coffee, so this was at the forefront of our mind while developing the pods. For maximum Baileys flavour the coffee is best served using the short shot button and adding around 200ml of milk,” said Strong. “I believe the final result is just right for an everyday indulgent beverage. For me it has turned into a cheeky afternoon indulgent coffee, perfect to get me through the late afternoon slump. Not only that, it makes an amazing Affogato.”The coffee blends have been created using the beans from Brazil, Nicaragua and India. They are then locally roasted to perfection in a traditional Italian style.Podpac approached Baileys owner, Diageo, with the idea of launching a range of premium coffee pods for the Australian and New Zealand markets under the liquor brand. Diageo felt that Podpac was the right company to partner with on this product given their experience in launching premium products into the market place under various company owned brands and the experience of their leadership team. Diageo said it looks forward to working with them on promoting the new range of premium coffee pods in the Australian and New Zealand markets over the coming months. The deal was brokered by Asembl Brands, Diageo’s licensing agent in Australia and New Zealand.Similar Baileys products in the Australian and New Zealand market include a Baileys Desserts Range; Baileys Ice Cream Tubs, Sticks, Cream and Custard.