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SPC revamps brand as it pushes for global recognition
The company's new logo is meant to depict “hope for a better tomorrow".
Influencer marketing: three expert tips to grow your reach in 2021
Emille Mendoza shares her top three influencer marketing tips for small-business owners.
Driven by data: The untapped digital advertising opportunity in grocery
Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain.
Ritchies IGA launches app-based loyalty program
Ritchies IGA is revamping its loyalty program with an app-based solution.
Kraft Heinz loses bid to change Bega’s packaging
US food giant loses bid to appeal a Federal Court decision that favoured Bega.
Coles launches Best Buys Christmas promotion
Coles has launched its Best Buys Christmas range to celebrate the upcoming festive season.
Seafood Australia launches campaign to boost sales of local fish
Seafood Industry Australia has launched a marketing campaign ‘Easy As’ to boost sales of local fish, and introduced a fl...
BP Rewards surpasses 1 million members
BP Rewards has recorded 1 million members just seven months after its launch.
Woolworths Christmas campaign promotes local producers
Woolworths has launched its Christmas campaign for this year, emphasising the Australian spirit of generosity.
NSW holiday makers can rent a Gin Caravan over summer
Caravan & campervan hiring platform Camplify has teamed with The Botanist Gin to launch a dedicated Gin Caravan for the ...
Dairy industry gears for fight against ‘fake’ milk and meat labels
Industry advocacy group Dairy Connect is calling for a united campaign against ‘fake milk’ and ‘meat’ labels as plant-ba...
Timboon Fine Ice Cream adopts new image for 21st birthday
Timboon Fine Ice Cream has unveiled its new look in celebration of its 21st anniversary.
Why FMCG brands will expand via AR and digital platforms next year
How L'Oreal and HiSmile tap Gen Z and Millennial consumers via Snapchat.
Flybuys launches data arm for business, called Unpacked
Australian loyalty program Flybuys has launched its new data division called Unpacked.
Arnott’s vs Mondelez: the battle of the biscuit giants
Arnott’s and Mondelez recently launched new biscuit products at the same time, in differing ways. But who won in store, ...
Uncle Ben’s rebrands as Ben’s Originals
Uncle Ben’s Rice is changing its brand name to Ben's Original and revising its packaging to remove imagery accused of pe...
Lilydale makes digital connections with virtual masterclass series
Poultry company Lilydale is showcasing the versatility of its free range chicken through a partnership with some well kn...
Cartology expands media portfolio with Dan Murphy’s screen network
Woolworths-owned media company Cartology is to install a network of 228 digital screens at Dan Murphy’s stores across th...
Paddle Pop launches koala-shaped version for animal welfare charity
Paddle Pop partners with Wires in koala-shaped dessert.
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