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Marketing

Marketing Archives

In pictures: Inside Dan Murphy’s alcohol-free Zero bar

Patrons can choose between beers on tap from local brews like Urban Alley Pale Ale and Mornington Free Pale Ale, 11 diff...

Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Oatly launched a YouTube series using puppets to convince more people to try out a flexitarian diet yesterday. Here, we ...

Dan Murphy’s to open liquor-free bar in Melbourne

The Zero% bar pop up is situated at Hampton Hill and will operate seven days a week until the end of June.

Opinion: Brands struggle to find purposeful responses to the Ukraine war

Retail has done well responding to crises lately with moves that make a positive impact, but the war in Ukraine is prov...

Ethique unveils sample discovery packs

The brand’s new sampler packs allow customers to try samples before committing to larger packs

What does the TGA’s health influencer ‘ban’ mean for business?

From July 1, social media influencers will be unable to promote health and beauty products that claim to be ‘therapeutic...

Colgate unveils range featuring Bluey characters

The collaboration will launch Bluey Manual toothbrushes, Bluey Power toothbrushes and Bluey Kids toothpaste in recyclabl...

TerryWhite Chemmart wins top honour at the 2022 Retailer Awards

The win recognised a comprehensive Covid vaccination rollout program led by the pharmacy, described by one judge as “a t...

Coles partners with Wing to deliver groceries via drone

Customers in Canberra can choose from more than 250 items including bread, fresh produce, snacks, convenience meals, hea...

Darrell Lea releases Liquorice Allsorts-inspired makeup for Mardi Gras

The brand has collaborated with The Lip Lap – an Australian cosmetic brand – to launch the initiative with the aim of su...

Baby formula makers still breaking global marketing rules – report

Formula milk and tobacco are the only two products for which there are international guidelines to prevent marketing.

Endeavour Group launches Loud & Proud liquor range to support LGBTQIA+

The group’s national reach through its network of Dan Murphy’s and BWS stores will help provide visibility for the campa...

A sweet smell: Tim Tam releases a perfume for loyal fans

The perfume launches online at a dedicated gift store along with other Tim Tam-related merchandise.

The Iconic COO to take helm of Flybuys

Lee will succeed current CEO, John Merakovsky, who will depart in April.

Vida Glow partners with Heinemann for Sydney Airport pop-up

An interactive hydration station will allow travelers to taste and try Vida Glow products at the airport store.

“Emotionally worn out”: Inside the minds of today’s consumers

Two years into lockdowns and masks, emotionally worn out consumers are looking for more than just a transaction. Here’s...

Skittles packs go colourless to support LGBTQIA+ communities

Skittles has partnered with Minus18, an LGBTQIA+ non-for-profit organisation, in the launch of Pride Packs.

Woolworths Group unveils new corporate logo and mantra

Designed in collaboration with Re, part of the M&C Saatchi Group, the new corporate logo features ‘W’ letters in a wavy ...

What does a ‘freed’ Aboriginal flag mean for retail?

After more than two years of boycotting the flag on its garments, Clothing the Gaps is now free to incorporate the desig...

South Australian startup OMGhee introduces organic, lactose-free ghee

OMghee introduces organic biodynamic ghee: a type of healthy butter packed with health benefits.