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Marketing

Marketing Archives

Wine writer Jeremy Oliver launches online platform

The platform does not charge wine producers to taste and rate their wines.
Who Gives A Crap urges you folks to "flush" their ex this Valentine's day

Who Gives A Crap invites folks to “flush” their ex this Valentine’s Day

Campaign encourages consumers to send in old love letters and cards to be converted into toilet paper.
Rockstar Energy

Rockstar Energy drink gets first design refresh in four years

Since its acquisition by PepsiCo in 2020, the brand has been transitioning towards a more lively and vibrant aesthetic. 

Brisbane businesses backed by Future Food Global Accelerator program

Eleven Brisbane-based businesses looking to further grow on a domestic and international scale, as well as secure invest...

Duncan Hines, Dolly Parton pair up to launch new line of food items

Duncan Hines is rolling out a limited-edition Dolly Parton baking kit for US$40.

Pernod Ricard launches zero alcohol Beefeater 0.0%

Pernod Ricard will initially launch Beefeater 0.0% in Spain.

Ampersand Estates seeks to protect land with Tomorrow’s Vintage launch

The three Tomorrow's Vintage variants are only filled 86 per cent, 56 per cent, and 44 per cent.

Is Woolworths leading industry change by not stocking Australia Day merch?

Woolworths, Big W and Aldi join the ranks of Kmart to stop stocking Australia Day-themed merchandise despite backlash an...
Perfection Fresh x Sesame Street unite to encourage healthy eating habits

Perfection Fresh, Sesame Street unite to encourage healthy eating habits

The curated product range for this campaign features the fun and playful Sesame Street characters on the packaging.

Koh to celebrate eighth anniversary with its first nationwide TV campaign

Koh's products are approved by Good Environmental Choice Australia and Sensitive Choice.

Finish marks fifth anniversary supporting drought-affected farmers

Finish will donate $5 to Rural Aid for every Finish Ultimate Plus sold at Coles from January 10 to February 6.

J&J set to pay $1 billion to settle talc-marketing probe

J&J and representatives for state attorneys general are still working out the specific terms of the deal but have agreed...

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Magnum dabbles in beauty and beach clubs through partnership with Fayshell and its unique approach to business.

GS1 Australia cracks the code for personalised consumer connections

The interaction between brands and consumers has evolved, going well beyond the simple exchange of products. 

M&M’s Cookie Dough version launched in supermarkets

The novelty food features a traditional cookie dough centre wrapped in milk chocolate and enclosed in M&M’s candy shell.
Unilever’s Native turns Girl Scout cookies into personal care products

P&G’s Native turns Girl Scout cookies into personal care products

The Native x Girl Scouts collection includes a range of body care products in various cookie-inspired scents.

How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Australia’s supermarkets know their characters and stick to them. Here's a closer look.

Nestle’s plant-based alternative to foie gras makes festive return

Voie Gras became a hit during a seasonal launch in Spain and Switzerland last year.

Pernod Ricard launches China’s first prestige Malt Whisky: The Chuan

Pernod Ricard also opened The Chuan Malt Whisky Distillery Experience Centre at the Emeishan distillery.

Bega launches chocolate milk in festive carton design

The chocolate milk in festive carton design is available until Christmas Eve.