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Marketing

Marketing Archives

SPC revamps brand as it pushes for global recognition

The company's new logo is meant to depict “hope for a better tomorrow".

Influencer marketing: three expert tips to grow your reach in 2021

Emille Mendoza shares her top three influencer marketing tips for small-business owners.

Driven by data: The untapped digital advertising opportunity in grocery

Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain.

Ritchies IGA launches app-based loyalty program

Ritchies IGA is revamping its loyalty program with an app-based solution.

Nestle unveils new names for racist lollies

Red Skins and Chicos are no more.

Kraft Heinz loses bid to change Bega’s packaging

US food giant loses bid to appeal a Federal Court decision that favoured Bega.

Coles launches Best Buys Christmas promotion

Coles has launched its Best Buys Christmas range to celebrate the upcoming festive season.

Seafood Australia launches campaign to boost sales of local fish

Seafood Industry Australia has launched a marketing campaign ‘Easy As’ to boost sales of local fish, and introduced a fl...

BP Rewards surpasses 1 million members

BP Rewards has recorded 1 million members just seven months after its launch.

Woolworths Christmas campaign promotes local producers

Woolworths has launched its Christmas campaign for this year, emphasising the Australian spirit of generosity.

NSW holiday makers can rent a Gin Caravan over summer

Caravan & campervan hiring platform Camplify has teamed with The Botanist Gin to launch a dedicated Gin Caravan for the ...
plant-based milks

Dairy industry gears for fight against ‘fake’ milk and meat labels

Industry advocacy group Dairy Connect is calling for a united campaign against ‘fake milk’ and ‘meat’ labels as plant-ba...
Timboon Ice Cream

Timboon Fine Ice Cream adopts new image for 21st birthday

Timboon Fine Ice Cream has unveiled its new look in celebration of its 21st anniversary.
Image of woman using phone

Why FMCG brands will expand via AR and digital platforms next year

How L'Oreal and HiSmile tap Gen Z and Millennial consumers via Snapchat.

Flybuys launches data arm for business, called Unpacked

Australian loyalty program Flybuys has launched its new data division called Unpacked.
Oreo cookies

Arnott’s vs Mondelez: the battle of the biscuit giants

Arnott’s and Mondelez recently launched new biscuit products at the same time, in differing ways. But who won in store, ...
Uncle Ben's

Uncle Ben’s rebrands as Ben’s Originals

Uncle Ben’s Rice is changing its brand name to Ben's Original and revising its packaging to remove imagery accused of pe...

Lilydale makes digital connections with virtual masterclass series

Poultry company Lilydale is showcasing the versatility of its free range chicken through a partnership with some well kn...

Cartology expands media portfolio with Dan Murphy’s screen network

Woolworths-owned media company Cartology is to install a network of 228 digital screens at Dan Murphy’s stores across th...

Paddle Pop launches koala-shaped version for animal welfare charity

Paddle Pop partners with Wires in koala-shaped dessert.