media Archives - Inside FMCG

Woolworths bolsters Cartology team as Rewards app boosts digital connection with shoppers

Media business announces four senior appointments, while data collection takes another step forward with launch of Rewards app.

Woolworths’ Cartology unveils plans for ‘data-led connections’

Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.

Food and alcohol industry catapult ads sector’s growth

Data shows FMCG sector fuels advertising expenditure in 2017.

Woolies welcomes new media partner

Retailer engages M&C Saatchi as key creative partner for Supermarkets account.