The company says it looks forward to creating further brand leverage with the new team.
“We have a solid foundation to build on with our price position and long-standing reputation as the Fresh Food People,” Andrew Hicks, director-marketing, Woolworths, said.
“With M&C Saatchi, we now look forward to creating a new generation of work that supports the next phase of our transformation,” he continued.
Hicks thanked outgoing agency, Leo Burnett, for their work with Woolworths over the past two years.
“Leo Burnett have brought their skills and ability to our diverse business. We thank them for their work in that time, including the relaunch of the Fresh Food People commercials, Low Price Always and most recently our Make It Famous Christmas campaign.”
M&C Saatchi will begin working with Woolworths immediately.