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Oatly

Oatly Archives

Sofia Ehlde and Caroline Orfila Jenkins at Oatly.

FMCG’s Masters of Formulation: Heaps Normal, Oatly, True Protein and more

From Ben Holdstock to Sherry Sui and Dr Katherine Armour, the minds shaping beer, protein drinks and skincare through fo...
Circle K store in Quebec

Oatly Barista Edition rolls out in Circle K stores in Northern Europe

Recently, Oatly also partnered with Nespresso for a limited-release Barista Edition coffee capsules.
Lifestyle shot of Oatly Barista Edition Coffee

Nespresso introduces Oatly Barista Edition Coffee capsules

Toby Weedon, barista development director at Oatly, said the neutral taste of Oatly brings out the best flavour in coffe...

Oatly adds three new oat drinks to dairy-free range

The dairy substitutes come in 1L containers and are available at Woolworths stores in Australia and New Zealand.

Swedish oat milk brand Oatly debuts in New Zealand

Acorn Group will be the sole sales agent and distributor for Oatly's oat milk range in New Zealand.

Marketing lessons from Oatly, Heaps Normal, Zero Co and Pilot

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report. Here are the lessons we learne...

Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Oatly launched a YouTube series using puppets to convince more people to try out a flexitarian diet yesterday. Here, we ...

Oatly to open regional manufacturing plant in Singapore

Under the partnership, Yeo’s Senoko Way facility will begin producing Oatly’s enzyme-treated oat milk by the second half...

Starbucks China launches plant-based menu with Beyond Meat, Oatly, Omnipork

Starbucks China now sells tumblers and notebooks, made with recycled coffee grounds.