trademark Archives - Inside FMCG

Vittoria to take Lavazza to Court over alleged trademark breach

Vittoria claims Lavazza has been unlawfully selling products with “oro” labelling.

What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design

Nestlé lost its case in the European Union to protect the the four-finger shape of the chocolate.

Procter & Gamble tries to trademark popular messaging acronyms

Consumer goods giant wants to use acronyms such as “LOL” and “NBD” on soap and detergents.

KitKat loses EU trademark case

Nestlé has spent more than a decade fighting to trademark the four-fingered KitKat shape.

Lion unveils its first IRON JACK beer

Brewery giant unleashes its latest Legendary Brewing Co. trademark.