Cadbury will reduce the size of its popular 210g/220g family blocks of chocolate by about 10 per cent, with the confectionery company blaming rising manufacturing costs as the reason for the reduction.
Cadbury confirmed the decision on its Facebook, stating customers would start to see the change in the next few weeks.
Its classical Dairy Milk family blocks as well as Black Forest, Hazelnut, and Snack blocks will also be shaved down by one row, from 200g from 210g.
“Confectionery companies around the world are feeling the squeeze of increasing costs,” the company stated. “At Cadbury, we’re feeling it too.
“We’ve reached a point where we can no longer absorb these increasing costs into the price of our chocolate blocks. So we had to make a tough decision: increase the recommended price of Cadbury family blocks, or decrease the size? We chose to keep Cadbury chocolate affordable for families across Australia and reduce our family blocks by one row,” the company stated.
Cadbury is owned by Mondelez International, formerly Kraft Foods Australia, which also owns Toblerone, Vegemite, Ritz biscuits, and The Natural Confectionery Co.
In Australia, Cadbury has a total market share in chocolate of 50 per cent. Cadbury’s family blocks are one of the core products in its range and it is understood around 60 per cent of total sales from its family blocks come from supermarkets Coles and Woolworths.
“By making this change, Cadbury can continue to support local manufacturing in Australia as we have done for almost a century now. We’ll keep delighting you with new flavours and products, and your Cadbury chocolate will continue to taste as delicious as it always has.”
