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Birds Eye’s fresh take on frozen range

birdseyeBirds Eye has released a new advertising campaign for its premium fish range with the support of two TVCs.

The range includes four product varieties Birds Eye Ocean Selections, Birds Eye Bake to Perfection, Birds Eye Steam Fresh. and Birds Eye Atlantic Salmon.

Birds Eye says it created these products for those looking for a premium fish product but needing the convenience and flexibility of frozen.

Each fish is caught from sustainable sources and frozen within hours of the catch to ensure the quality and nutrients are preserved and it remains moist and succulent.

“These premium offerings from Birds Eye are perfect for those with busy lifestyles, particularly those who love the taste of premium fish but don’t always have the time or knowledge to cook it from scratch,” said Elisabeth Argain, senior brand manager, Birds Eye.

“We have created these ranges for those who appreciate great food but still want the convenience and flexibility that frozen offers,” said Argain.

Birds Eye’s premium products are available from the freezer section in Coles, Woolworths, and other local supermarkets nationally in a variety of species including Hoki, Salmon, Barramundi, Whiting, Dory, and Tuna.

Prices will vary depending on the range selected.

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