advertising Archives - Inside FMCG
The Ad Standards code only considers ads in isolation. It doesn’t take into account their cumulative effect.
OPINION: The cornerstone of Mojo’s identity was its ordinariness, rejecting the structured approaches of multinationals.
The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.
Nestlé Oceania’s director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.
Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.
A member of the client team reportedly said “we don’t do gay at Nivea” on a call with the agency.
Our relationship with commercial signs is not static.
The new ban is to help curb growing obesity problems in Australia.
The ban will focus on foods with a high salt, sugar and fat content.
Identifying key conversion points on the path to purchase is essential for brands.