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advertising Archives

Influencer marketing: three expert tips to grow your reach in 2021

Emille Mendoza shares her top three influencer marketing tips for small-business owners.

Coca-Cola stalls social media advertising globally ‘for at least 30 days’

Unilever, Diageo and Starbucks among major brands to boycott social media sites over failure to stop the spread of false...

Major retailers and brands support Lifeline amid rising call volumes

Woolworths, Uncle Toby’s and Old El Paso have donated corporate ad space to the nonprofit.

Get smart about showcasing your brand online

Partner content: A new generation of shoppers are demanding an online shopping experience that mirrors the in-store offe...

Sexualised and stereotyped: why Australian advertising is stuck in a sexist past

The Ad Standards code only considers ads in isolation. It doesn’t take into account their cumulative effect.

Mojo: the rise and fall of an Australian advertising empire

OPINION: The cornerstone of Mojo’s identity was its ordinariness, rejecting the structured approaches of multinationals.

Mondelez ad banned over gender stereotyping

The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children...

Nestlé Oceania director to chair advertising association

Nestlé Oceania's director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.

Woolworths’ Cartology unveils plans for ‘data-led connections’

Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.

Ad agency cuts ties with Nivea over alleged homophobic remarks

A member of the client team reportedly said "we don't do gay at Nivea" on a call with the agency.

Selling out the city to advertising? Nothing new to see here

Our relationship with commercial signs is not static.

Queensland government bans outdoor junk food advertising

The new ban is to help curb growing obesity problems in Australia.

Queensland government bans junk food advertising

The ban will focus on foods with a high salt, sugar and fat content.

Out of home advertising proves powerful in influencing grocery shoppers

Identifying key conversion points on the path to purchase is essential for brands.

TOM Organic strips advertising back to basics

The striking campaign is displayed in high traffic areas of Melbourne, Sydney and Brisbane.

Iceland’s banned Christmas advert goes viral

Through the power of social media the ad has already had in excess of three million views.

Ridley Scott partners with Hennessy on first ad campaign in 15 years

The world famous director has created a series of commercials for Hennessy XO.

Unilever gives stern warning to Google and Facebook

"We cannot have an environment where our consumers don't trust what they see online."

Food and alcohol industry catapult ads sector’s growth

Data shows FMCG sector fuels advertising expenditure in 2017.

P&G: Billions “wasted” on digital ads

P&G CBO: "It’s frankly time to stop giving digital a pass and ask it to grow up."