advertising Archives - Inside FMCG

Sexualised and stereotyped: why Australian advertising is stuck in a sexist past

The Ad Standards code only considers ads in isolation. It doesn’t take into account their cumulative effect.

Mojo: the rise and fall of an Australian advertising empire

OPINION: The cornerstone of Mojo’s identity was its ordinariness, rejecting the structured approaches of multinationals.

Mondelez ad banned over gender stereotyping

The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.

Nestlé Oceania director to chair advertising association

Nestlé Oceania’s director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.

Woolworths’ Cartology unveils plans for ‘data-led connections’

Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.

Ad agency cuts ties with Nivea over alleged homophobic remarks

A member of the client team reportedly said “we don’t do gay at Nivea” on a call with the agency.

Selling out the city to advertising? Nothing new to see here

Our relationship with commercial signs is not static.

Queensland government bans outdoor junk food advertising

The new ban is to help curb growing obesity problems in Australia.

Queensland government bans junk food advertising

The ban will focus on foods with a high salt, sugar and fat content.

Out of home advertising proves powerful in influencing grocery shoppers

Identifying key conversion points on the path to purchase is essential for brands.

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