advertising Archives - Inside FMCG
Our relationship with commercial signs is not static.
The new ban is to help curb growing obesity problems in Australia.
The ban will focus on foods with a high salt, sugar and fat content.
Identifying key conversion points on the path to purchase is essential for brands.
The striking campaign is displayed in high traffic areas of Melbourne, Sydney and Brisbane.
Through the power of social media the ad has already had in excess of three million views.
The world famous director has created a series of commercials for Hennessy XO.
“We cannot have an environment where our consumers don’t trust what they see online.”
Data shows FMCG sector fuels advertising expenditure in 2017.
P&G CBO: “It’s frankly time to stop giving digital a pass and ask it to grow up.”