Premium water brand, Fiji Water, will feature at the first Dîner en Blanc event in Melbourne on March 7, 2015.
Described as an “unconventional picnic” Dîner en Blanc has become a worldwide event series since beginning in Paris, France in 1988. More than 800 registered guests dressed in white are expected to attend in Melbourne, with the location to be revealed upon arrival.
“We’re excited to be taking part in this world renowned event series. Fiji Water’s presence in Australia has seen great expansion recently, and as the profile for Dîner en BlancÒ continues to gain momentum in Australia, the partnership is great timing for all,” Wai Mei Lee, MD of Asia, EMEA and Australia, said.
“We’re looking forward to seeing the iconic blue square bottles pop out amongst the sea of white, and contribute to delivering a night to remember,” Lee said.
In 2014, Dîner en BlancÒ took place in 50 cities around the world, and this year has already been held in Sydney, Adelaide, Canberra, and Brisbane.
The inaugural event in Melbourne is now sold out, however, register is open for next year’s Diner en Blanc in Melbourne.