The inaugural awards promoted by RangeMe, an online platform that connects FMCG businesses to retail buyers, featured judges from Coles, Coles Express, Blooms The Chemist, Harris Farm, and Healthy Life.
The initiative is the first of its kind and was designed to encourage FMCG businesses to sharpen their pitching skills, which are fundamental to getting their product signed on by a retailer.
Squeakie created a video that creatively and concisely pitched their product which is the only 100 per cent natural hand sanitiser in Australia that complies with the World Health Organization (WHO) and Centre for Disease Control (CDC) hand sanitiser guidelines.
As the winner, Squeakie has won a $10,000 cash prize sponsored by Coles.
Kirsten Scholes Williams, co-founder and director of Squeakie, said the company was elevated to have won RangMe’s Big Product Pitch Awards.
“In addition to the incredible exposure our product has received from being judged by industry experts, we will be using the prize money for marketing and product development and will give 10 per cent of our winnings to a great cause that needs a helping hand,” Williams said.