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Dolmio hijacks dinner

Screen Shot 2015-03-27 at 11.18.06 AMDolmio has launched a new campaign that aims to reclaim family meal times from the overuse of technology at the dinner table.

The Dolmio Pepper Hacker is in response to research investigating Australians’ dependence on technology, which found that two thirds of Aussies households report arguments from over use of technology at dinner, and four out of five saying it should be banned at the table.

The Dolmio Pepper Hacker, which looks like a seemingly normal pepper grinder, can also power down TVs, shut off Wi-Fi and mobile apps, taking away the dinner time distractions, with just one twist.

“We believe that meals shared with family and friends are often distracted by the very technology that is supposed to bring us closer together, so we’ve created the Dolmio

Pepper Hacker to help connect us with the people in front of us,” Richard Stear, marketing director at Mars Food Australia, said.

“The Dolmio Pepper Hacker might not be available to every household yet but we believe that our experiment perfectly shows that once you disconnect from your technology at the dinner table you can really connect as a family.”

According to research by Dolmio, the average Australian household owns around 12 tech devices or gadgets. Sixty-nine per cent of Aussie households have witnessed an argument as a result of technology devices at the dinner table, and respondents cited TVs and smartphones or tablets as the top sources of distraction (55 per cent and 42 per cent respectively).

The research also found that while four out of five Aussie parents believe that technology should be banned from the dinner table, it seems that a significant proportion admit to having double standards for them and their kids, with a quarter (25 per cent) admitting to a crafty phone check during dinner time.

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