Unilever’s Domestos brand has launched a new campaign in partnership with United Nations humanitarian program, UNICEF, in an effort to combat the global sanitation crisis
As part of the initiative specially marked Domestos bottles will be available until December 31, with the proceeds contributing directly to UNICEF’s global sanitation program.
The campaign, calling to “destroy germs, protect children”, is part of a ongoing four year relationship between the companies who promote good hygiene practices and support access to toilets.
Tessa Black, brand manager, Domestos, said Domestos’ mission, together with UNICEF, is to put an end to the spread of germs and provide access to clean and safe toilets for people worldwide.
“Unilever is very proud to be working with UNICEF to raise awareness about the global sanitation crisis, and we urge Australians to help us to take action to combat it,” Black said.
“By giving the issue this essential platform we can work towards helping the 2.5 billion people without basic sanitation in 2015 – many of them children paying the price in lost lives, missed schooling, disease, and poverty.”
An estimated 2.4 billion people live without clean and safe toilets. Of these, more than one billion have no access to toilets at all, forcing them into precarious situations with alarming health consequences. As a result of the partnership between the companies, 1,320,000 people have been reached, and 655,000 of these people now live in communities with access to clean and safe toilets. The Unilever Foundation and Domestos’ most recent target is a commitment to help 25 million people gain improved access to toilets by 2020.
