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Frosty Boy identifies expansion opportunities

Frosty BoyFrozen dessert and beverage manufacturer, Frosty Boy Australia, has identified potential business growth in China following a visit to Asia by the company’s CEO, Dirk Pretorius.

Pretorius joined a recent trade mission to China with Minister for trade and investment, Andrew Robb, last month, and is fully supportive of the recent Free Trade Agreement (FTA), which now must receive the support of the Australian Government.

“The FTA with China represents significant opportunities for many industries and businesses in Australia looking to expand into this massive market,”  Pretorius said.

Frosty Boy has identified potential expansion opportunities in the Asian market that Pretorius said will be realised, or will be enhanced from the FTA, should it come to fruition.

With the company servicing 48 countries, including China, 75 per cent of Frosty Boy’s business is in export markets.

Felipe Demartini, Frosty Boy national sales and marketing manager, said through its research and development arm of the business and international experience, Frosty Boy is keen to work with local domestic businesses and franchisors to expand into new markets, including China.

“Working in partnership, we will be able to bring an exciting taste of Australia to China’s doorstep,” Demartini said.

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