Auckland-based brand and packaging design agency, Brother Design, has been awarded silver at the Pentawards, held this year in London.
The Pentawards is a worldwide packaging design competition, founded in 2007, attracting entries from design groups across the globe.
This year’s Pentawards received 1668 entries from five continents and 52 countries.
Every two years the winning designs are compiled into The Package Design Book, by publishers, Taschen, which becomes an international ‘bible’ for packaging designers and creatives.
Brother Design’s latest success is for its work on Pams Feminine Hygiene range, which was entered in the ‘Body – Private Label’ category.
It’s Brother’s second win at the Pentawards. In the 2014 ceremony, held in Tokyo, its designs for Pams Flour scooped Gold. This year’s awards was judged by a panel of twelve respected design professionals from ten countries.
“It’s really pleasing to win such a prestigious award for a project that had to overcome many design challenges,” said Justine Rankine, senior creative at Brother.
“It had to work across a variety of pack sizes and formats, yet still be a strong family of products. Printing was on both card and plastic, ruling out tight colour registration. Perhaps the biggest challenge was the competitiveness of the market, dominated by trusted international brands synonymous with the feminine hygiene category.
