Beverage brand, Coca-Cola, is celebrating the 100th birthday of its iconic contour bottle.
Patented in 1915, the bottle was created following a brief that called for “a design so distinctive that it could be recognised by touch alone, and so unique that it could be identified when shattered on the ground.”
Despite contextual shifts and brand reinventions, the bottle has remained relatively unchanged over the years- a significant feat according to Dianne Everett, group marketing manager, Coca-Cola South Pacific.
“Today is a true milestone birthday for Coca-Cola. One hundred years ago, a design was created that would go on to become a global icon. It’s a truly special thing to think that although Coca-Cola as a brand has changed and reinvented itself over the years, this design icon has remained the same”.
“Here in Australia, we’re delighted to finally mark the actual 100th birthday of the contour bottle after a wonderful year of exciting celebrations,” Everett said.
The milestone also marks the end of a yearlong Australian campaign titled ‘Pop Art’, which drew from a globally developed creative of the contour bottle to visually transform the brand, giving it a refreshed look. The campaign also marked the first time the full trademark appeared together to include the newest addition, Coke Life.
