The initiative will see the creation of a ‘Project Rudolph’ dinner box- an offering inclusive of roast pork and traditional Christmas pudding, which can be purchased, and then delivered to a family in need via Foodbank’s nation wide transport services.
Selling for $45, Aussie Famers Direct says they are confident consumers will embrace the altruistic initiative this festive season:
“Our customers are a generous spirited group, and I’m sure they will jump at the chance to donate a delicious, all-Aussie Christmas meal to a family doing it tough this holiday season,” Keith Louie, CEO, Aussie Farmers Direct said.
With two million Australians accessing food assistance at some point every year, hunger remains a salient social issue within the community, and Jason Hincks, CEO, Foodbank, says the initiative seeks to remedy this by alleviating the financial burden felt by some, particularly during this time.
“The latest Foodbank Hunger Report revealed that almost 60,000 Australians seeking food support are unable to be assisted each month, so this holiday season we’re asking the public to pitch in and help to make this a Merry Christmas for as many Australians as possible, he said.
As part of the campaign, TV personality, Natalie Gruzlewski has been appointed ambassador to generate awareness across digital platforms.
The Project Rudolph food box will be available for purchase from the Aussie Farmers Direct website from now until mid-December.