Supermarket giant, Coles, has announced a new campaign with food relief organisation, Foodbank, in a bid to to assist South Australian shoppers help struggling local families.
The initiative will provide Coles customers in the state with the opportunity to buy food donation cards with values of $5, $10 or $20, which will then fund essential food items for Foodbank’s warehouses and food hubs.
The campaign comes as part of a wider partnership between the two companies, that has seen Coles help facilitate 20 million meals through the donation of groceries.
Neil Lake, state GM, Coles, said the grocery retailer was proud to continue in its joint endeavours.
“Coles has been donating food and grocery items to Foodbank for more than a decade, to help families and individuals in need to put a meal on the table,” he said.
“Customers and team members are telling us that they want a simpler way to make a difference in the community, and give people the products they require to prepare healthy meals. The food donation card campaign will provide this and will make a major difference to the people in our community who need it most.”
The donation cards will be displayed on stands inside Coles stores and then scanned at the checkout and added to a customer’s grocery bill.
Foodbank SA Chief Executive Officer, Greg Pattinson, said the donation cards, which will result in a range of breakfast, lunch and dinner foods reaching those who need them most, are a landmark initiative in the relationship between Foodbank and Coles.
“This is an innovative way for Coles to contribute even further to the fight against hunger in Australia. They’re already a major food and grocery donor to Foodbank and we’re thrilled to take this next step with them,” Pattinson said.
“We encourage customers to look out for these cards when they’re doing their food shopping and think about those who would otherwise go without. It’s not just traditionally vulnerable people they’ll be helping, but low income families doing it tough, single parents and the elderly, often within your own neighbourhood”.