Raw foods and fresh vegetables could replace sugary doughnuts and high-cholesterol burgers on Australian plates in 2016.
Recent insights into consumer trends show that healthy, as well as socially and environmentally responsible, eating trends have been driving Australian food consumption.
Ten key food trends will emerge over the next year – and consumers’ increasing emotional involvement with what they’re eating is a major factor, according to market research agency Colmar Brunton.
“Consumers continue to be emotionally invested in their food, and particularly what their food choices are saying about them,” said Ausveg spokesperson Dimi Kyriakou.
“With social media channels like Instagram allowing consumers to quickly and easily share their food – both self-prepared meals and food they’ve bought – this analysis suggests they’ll increasingly turn to fresh vegetables to add a lively, vibrant look to their meals, as well as for the health benefits,” said Kyriakou.
“In the same vein, smoothie bowls, which combine fresh ingredients into a full meal instead of a drinkable smoothie or juice, are becoming a major trend because of their visual appeal and their nutritional value.”
The insights also forecast a continued interest in food knowledge by consumers looking to understand where their food comes from, how it was grown, and how to get the most out of their food purchases.
“With fresh, high-quality vegetables being grown all across the country, Australian consumers who are concerned about the provenance of their produce are in a great position to buy local and support Australian growers.”
