Ferrero named world’s most reputable food company
Ferrero has been named the most reputable food and beverage company in the 2016 Reputation Institute’s Global RepTrak 100.
The Nutella maker moved up one place to 18th in the listing topped by watchmaker, Rolex.
Other FMCG companies that made it to the Reputation Institute’s list include Nestlé (22nd), Kellogg’s (35th), Danone (42nd), pasta brand Barilla (43rd), Heineken (76th), PepsiCo (95th) and the Carlsberg Group (98th).
The Global RepTrak 100 list is the world’s largest annual survey of corporate reputation. The survey measures a company’s status based on more than 240,000 ratings in 15 countries around the world, including India, China, Russia, Brazil, Australia, France, and Spain. Companies are rated in terms of products and services, innovation, workplace, governance, citizenship, leadership, and performance.
Recently, Ferrero also topped Greenpeace’s Palm Oil Supply Chain Company Scorecard as a world leader in responsible sourcing and industry reform strategy.