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Red Rock, Smith’s launch new range


Red Rock Deli is set to launch a new range, the Red Rock Deli Special Reserve.

The new range of chips is rough cut and slow-cooked in 100 per cent sunflower oil. The three new flavour combinations are Red Rock Deli Special Reserve Wagyu Beef & Wasabi Cream; Champagne Vinaigrette & Shallot; and Creamy Saffron & Sage.

The premium snack comes in black packaging. Wagyu Beef and Champagne Vinaigrette will be available in 150g and 65g packs, while Creamy Saffron comes in a 150g pack.

Red Rock Deli is investing in a range of activities to support the launch, including a new TV campaign, outdoor display posters, sampling, and a social media campaign targeted at foodies.

Jenni Dill, marketing director said “From fashion, to cars, to chocolate and tea, consumers are passionately searching for something special. New Red Rock Deli Special Reserve is a deliciously indulgent range of premium crisps, with sophisticated, authentic culinary ingredients that will help drive value growth in the snack category.”

Meanwhile, Smith’s is launching Smith’s Duos – two different flavours of potato chips mixed together in one bag. Similar products are already proven successes overseas under the Lay’s brand in Spain and the Netherlands and Walker’s in the UK.

Jenni Dill, PepsiCo ANZ marketing director, said “Smith’s, Australia’s market leading potato chip, continues to drive innovation in the snacks market with our latest launch, Smith’s Duos. These tasty flavour mixes are sure to add excitement in store and help drive growth for the potato chip category.”

Smith’s Duos will be available in a range of flavour combinations: Sweet Chilli & Sour Cream, Chicken & Honey BBQ Sauce and Garlic Bread & Cheddar.

All flavours come in a 150g pack, while Sweet Chilli & Sour Cream and Garlic Bread & Cheddar are also available in a 90g pack.

Smith’s Duos are perfect for sharing with friends or when the family gets together.


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