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Major brands join Foodbank campaign

foodbankIconic Australian food brands are donating food or beverage to Foodbank as the initiative holds its national campaign to fight hunger this month.

Brands that signed up to support Foodbank are SPC, Ardmona, Helga’s, Vetta, Devondale, Primo, Sanitarium, NESCAFÉ, Flora, Continental and ‘Mount Franklin’

Data from Foodbank shows that hunger is a hidden crisis in Australia which 1 in 6 people experience at some point every year. Half of these, or two million Australians, seek food relief from a charity or community group, and a third of those seeking food relief are children. Each month Foodbank provides food for more than half a million people but, despite this, 43,000 of those seeking help are turned away empty handed because demand outstrips supply.

“As Australians we subscribe to the belief of a fair go for all, and at Foodbank we think that means being free from hunger. We can, and must, set our sights on achieving this goal,” Foodbank Australia’s CEO Brianna Casey said.

When the campaign debut in 2015, seven million serves of food were donated.

Woolworths is increasing its support for the campaign this year ensuring even more exposure in stores including prominent Food Fight point-of-sale material.

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