Fuller Food has launched its Overnight Oats on New World supermarket shelves across the country.
The “grab-and-go” Fuller Overnight Oats range aims to provide convenience without sacrificing healthy ingredients.
“There’s nothing like Fuller Overnight Oats on the supermarket shelves at the moment, and we’re excited to be supporting such an innovative Kiwi business,” said Foodstuffs North Island CEO, Chris Quin.
“It’s been amazing to see the trajectory that Dane and his business have been on in just a few short months. And we know our customers are going to love the product.”
Dane Fuller, founder of Fuller Food, won the start-up category at Foodstuffs Emerge last year. The annual competition allows rising suppliers to get their products on New World stores across New Zealand.
“In the seven months since we won Emerge, we’ll have gone from a predominantly online retailer focused on the American market to being ready to launch in every New World supermarket across Aotearoa,” added Fuller.
The Waiheke-based company has been selling protein-packed overnight oats in the US for three years, catering to the growing demand for protein-dense foods.
