Grinders Coffee and Fairtrade committed to a longer partnership to embrace Australian ‘better living’ initiative, The New Joneses.
The multi-awarded Melbourne-based live installation pop-up house showcases stylish lifestyle choices for a big life and a little footprint. The event will be on February 11 to 25 at the Melbourne’s Fed Square.
“The New Joneses is an innovative and practical way to showcase sustainable living,” said Grinders’ general manager Neale Wood.
“Grinders is the largest roaster of Fairtrade green beans in Australia. Since 2010, we’re very proud to have contributed over $875,000 to Fairtrade to help provide better working conditions and fairer terms for farmers and workers in developing countries.”
According to Wood, the partnership builds on Grinders Coffee’s existing relationship with Fairtrade and further demonstrates the company’s commitment to being part of a sustainable future for the coffee industry.
“And as a Melbourne-based roaster with a passion for innovation and quality, we’re really looking forward to taking things one step further and seeing Grinders coffee in the house!” he added.
The collaboration aims to help consumers make easy lifestyle choices for happier people and a healthier planet, from the coffee beans in their cupboard to the energy they use to grind them.
Fairtrade Australia & New Zealand CEO Molly Harriss Olson also commented on Grinders’ commitment, which has supported innovation in coffee-growing communities across Nicaragua, Ethiopia, East Timor and Papua New Guinea.
“More than $220,000 of Fairtrade premiums generated through Grinders sales has been invested specifically into innovative productivity and quality developments at origin,” said Harriss Olson.
In addition, Grinders’ contributions continue to support coffee-growing communities by creating opportunities for new schools, fresh water projects and organic systems to prolong the lives of their coffee plants.
“We at Fairtrade are proud to have a long-standing partnership with Grinders, which not only produces award-winning coffee — but continues to be our biggest branded coffee label — committed to outstanding ethical supply chains,” Olson stated.
The Grinders range of Fairtrade Organic coffee products includes 200g Ground packs of Espresso and Crema coffee (available in Coles) and 1kg bags of Crema beans (Coles and Woolworths). The range accounts for over 40 per cent of all Grinders grocery sales and has earned a number of national awards, including a bronze medal at 2016 Sydney Royal Fine Food Show (Fairtrade Organic Crema beans, Plunger Coffee Category).
