Many FMCG organisations are now on a mission to embed end-to-end B2B digitalisation across their entire enterprise. This means that all stakeholders across the business are being challenged to think digital, leverage latest technologies to drive efficiencies, lower operating costs and raise the bar on the overall customer experience. This transformation effort tests the digital expertise of many companies.
Emmeline Ng, Managing Director, Intershop Australia commented at a recent industry forum – “Many times Intershop see thin corporate knowledge surrounding B2B digital commerce as the largest risk for owners, Boards and leadership teams when considering their investment into B2B digital commerce. In simple terms the stakeholders need to know the answers to – What do we need to do? How do we need to do it? Do we have the core competencies to execute and the resolve to change our ways?” Lack of digital “know how” may delay investment decisions, alternatively predicate a cash burn and in some cases companies simply do nothing and slip off the radar.
Intershop Communications AG have been at the forefront of global eCommerce technology for over 25 years successfully guiding customers into digital commerce. This world leading eCommerce company (recently ranked as a leader in The Forrester Wave for B2B Commerce Suites) has led the development of Digital Commerce Omni-Channel solutions. Brett Sinclair, from the Intershop Australia sales team, announced “Intershop has just released its latest generation software Intershop 7.8 Commerce Suite unlocking even more seamless integration and real time information flows to customer transactional systems and their wider supply and demand chain”. Brett added “Our customers will see the Intershop 7.8 release providing improved content management, expanded SEO functions with much improved linking to e-procurement systems that will all help the streamlining and efficiency of our customers operations”.
A further major highlight of the Intershop 7.8 release is a new Inventory module that helps prioritise inventory allocation with a few clicks across all channels, increasing customer satisfaction, simplifying the fulfilment process and solving inventory shortage issues. At the decision analysis level, new developments in the Analytics and Reporting Dashboard presentation means customers can monitor the complete eCommerce process and keep pace with key metrics and data of their business at all times. At the back-end, simplified cloud deployments will also ensure the continuous delivery and deployment of customer requirements at a faster pace.
The Intershop 7.8 Commerce Suite is a solution that will certainly provide the platform, tools and genuine local Australian support to fast track your digital transformation in the Consumer Goods space.
For more information contact 1300 868 197, info@intershop.com.au.
