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Skincare brand Software to be stocked in Priceline stores


Australian skincare label Software has launched nine products into more than 400 Priceline stores nationally.

The company, which started as an online dermatology service, offers premium derm-approved prescription skincare treatments and off-the-counter products and says it has built a “cult” following online.

The products are science-backed and contain active ingredients that target common skin health issues like acne, pimples, fine lines, dullness, dryness, blackheads, redness, pigmentation, and texture.

Niamh Mooney, Software’s founder, said the company is looking forward to growing from a direct-to-consumer brand into an omnichannel.

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