Emerald Foods buys Mövenpick parlour network

Movenpick ParlourEmerald Foods Australia has acquired the master franchise rights for the Australian Mövenpick parlour network from Peters Ice Cream.

The maker of ice cream brands New Zealand Natural, Killinchy Gold, Chateau, Zilch and Like Licks will be combining the 22 Mövenpick parlors in Australia with its existing network of 75 New Zealand Natural and Mövenpick parlours

“Our business has a true passion for ice cream,” said Damian Isbister, executive director of Emerald Foods Australia.

“Our company already enjoys a wonderful relationship with Mövenpick as their representative in the New Zealand market, where we operate a number of very successful Mövenpick parlours.”

Emerald Foods said through its New Zealand Natural Australian parlour network, it would have a strong support structure for the Mövenpick stores to plug into.

“When you combine the 22 Mövenpick parlours in Australia with our existing network of 75 New Zealand Natural and Mövenpick parlours, we are probably delivering more smiles than any other ice cream parlour operator in Australia, which has to be a good thing,” Isbister said.

Peters will remain the distributor of Mövenpick products in all other channels in Australia.

This article was first published on Inside Retail.

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