The beverage company created a new product, which contains 8 vitamins, six electrolytes and a super antioxidant, with just one third of the sugar content found in leading beverage brands.
1 Above chief executive Stephen Smith said to introduce a consumable, advanced and functional product in an incredibly saturated beverages market, required innovation.
“We think of ourselves as wellness innovators which mean providing healthy solutions to everyday problems within this specific market segment. Energy drinks and sodas will sadly always have a place in society, but consumers are demanding healthy, functional alternatives with lower sugar content,” said Smith.
“Based on Pycnogenol’s worldwide success, we identified a gap in the market for a product that is more than just water or high in sugar, and supplements an active lifestyle by providing recovery, immunity and hydration, without affecting your health in the process by overloading you with sugar, caffeine or taurine.”
1 Above lifestyle recovery drink has two new flavours including Apple & Lime and Blueberry & Apple. Formulated with Pycnogenol, a French maritime bark extract as a key ingredient, it includes 25 per cent of your required daily Vitamin C, 27 per cent of Vitamin E, 50 per cent of daily Vitamin B, 1,2,3,5,6, and 12.
The super antioxidant has clinically proven benefits for recovery, circulatory and heart functions, vision, cognitive function, joint support, and respiratory health – just a few among a series of health advantages.