Aldi US, Instacart partner on online delivery

Aldi InstacartAldi US has announced its latest partnership with Instacart, the technology-driven grocery delivery service.

“Our partnership with Instacart is another example of Aldi expanding our commitment to customer convenience and value,” said Jason Hart, CEO of Aldi.

The new collaboration paves way for consumers to access high-quality groceries at low prices the discount supermarket is known for.

“We know customers are looking for new ways to save time and money. Instacart provides easy access to our low prices at the click of a button,” said Hart.

Customers will be able to conveniently complete their grocery shopping by having Aldi products delivered within one hour. Aldi is set to launch the new online delivery service this month with Instacart in Atlanta, Dallas and Los Angeles, with plans for future expansion.

Shoppers can fill their virtual carts by visiting instacart.com or downloading the Instacart App. At the checkout, they can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later. Instacart’s personal shoppers will do the rest.

“From their unique assortment of goods to their low price commitment and high standards, the Aldi and Instacart partnership aligns on delivering excellent value and convenience to consumers,” said Apoorva Mehta, CEO of Instacart. “There’s a clear demand for quality grocery delivery, and Aldi and Instacart are working together to meet it.”

To celebrate the partnership, Aldi US and Instacart are offering customers $20 off their first order with code ALDIDELIVERY until September 30.

“Online grocery, especially the purchase of food and beverage products, faces an uphill battle in the US. Consumers tend to prefer the store experience, especially to inspect the fresh products. They also hesitate to pay for delivery and do not like waiting at home for the delivery. Another issue is ‘out of stocks’ that make for a less than compelling customer experience. As a result, grocery products have been the last categories to move online but the race is on to crack this market,” said Michelle Grant, head of retailing, Euromonitor International.

Grant said in the US, companies are persuading Americans to try purchasing their groceries online instead of merely shopping at brick and mortar stores. She said Americans are now growing to be more comfortable with buying online, which has resulted to higher food and drink sales, which grew by 57 per cent for the past five years.

“Euromonitor International expects another 60 per cent  growth in the next five years. There’s also been a dramatic shift in consumer behavior in the past three years. According to Euromonitor International’s Global Consumer Trends Survey, 25 per cent of Americans shopped for groceries online at least once in 2013. The percentage increased to 38% in 2016,” added Grant.

She said online supermarket shopping has increased over the years. Americans, ages 20 to 29, who shopped for groceries daily or weekly has doubled in the past three years. Grant said that younger generations is likely to push growth in the online supermarket industry.

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