Females in Food, Winning Appliances support women entrepreneurs

Chelsea FordFemales in Food has announced yesterday its partnership with the kitchen and laundry appliance specialist, Winning Appliances.

“It is a privilege to be partnering with Winning Appliances – it is such a reputable brand and it is immensely relevant to the niche community we have created at Females in Food,” said Chelsea Ford, founder of Females in Food.

The partnership will begin this September as Winning Appliances invests in Females in Food. They will be supporting female solopreneurs, entrepreneurs, artisans and business owners looking to realise their food and beverage business dreams. The collaboration will have members of the Females in Food community attend several events held in Winning Appliances state-of-the-art showrooms.

“I created Females in Food, to reach as many women as possible wanting to start, or grow, a food and drinks business and support them to build successful and sustainable businesses. Launched 11 months ago, we already have thousands of people in the community – and by partnering with Winning Appliances we expect to grow this exponentially over the next six to 12 months,” said Ford.

The founder said it takes lots of passion, skills and energy to run a business in the food and bevarage industry. Ironically though it can be at the same time isolating, encompassing and unrewarding. She said many women entrepreneurs are foregoing wages for their businesses to survive in the industry.

“Contributing to the alarming fact that a large proportion of Australian women retire below the bread line. I strongly believe that pursuing your passion should not come at the expense of living a financially fulfilled life,” said Ford.

“We see great value in helping micro and small food and drink businesses play a bigger game. Not just because we are kitchen appliance specialists, but because we truly believe every business needs someone in their corner to help them succeed,” Anita Savoldi, Retail Marketing manager Winning Appliances.

“We are delighted to be partnering with Females in Food and supporting the Females in Food community. It’s our aim to make a difference to them, so they in turn can make a difference to the thousands of business women in the food and beverage industry wanting to pursue their passion and realise their dreams.”


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