Wellard seals China deal

cattle3Wellard has announced it has sealed commercial terms for its first shipment of beef cattle to China.

It will export 2,000 cattle from Southeast Australia to Rongcheng HCMH Trade and Service Co., Ltd., a subsidiary of Tai Xiang Group, a Chinese frozen and processed food company.

“As we have stated before, China offers big potential for Wellard and the Australian cattle industry in general,” said Wellard CEO and managing director Mauro Balzarini.

“We are confident this first shipment will pave the way for the development of a more regular trade and grow our exports to China. This will benefit Wellard’s stakeholders and also producers in Australia as China will import cattle with different specification to Vietnam and Indonesia.”

Wellard said in a company statement they will quarantine the cattle before they are processed in the facility in China. The factory has been accredited through the Exporter Supply Chain Assurance Scheme (ESCAS).

“We see this as the start of a long term relationship with clients in China, in the same professional way we have worked closely with our customers in other markets for the last three decades, including establishing ESCAS supply chain integrity with a special emphasis on animal welfare,” said Balzarini.


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