Coca-Cola launches Coke Plus Coffee
“Australians have a love affair with coffee so we thought why not give them more of what they want – the great taste of Coca-Cola with a dash of real coffee from Brazil,” Coca-Cola Australia spokeswoman Lisa Winn said.
“It’s a fresh take on the delicious taste of Coca-Cola Classic but with the unmistakable aroma of real coffee and some subtle caramel undertones. Just like the real thing, the delicious taste of Coca-Cola Plus Coffee is best served icy cold. And for those watching their sugar intake the good news is that Coke Plus Coffee is completely sugar free.”
Winn said the soft drinks giant decided to create another new product for its consumers after the success of releasing the limited edition Coca-Cola Ginger in supermarket shelves last year.
“Coke Ginger was a huge success in Australia and it was inspired by the simple insight that Australians enjoy the taste of ginger drinks. The launch of the new Coke Plus Coffee follows a similar path to market – we know Australians love their coffee,” she said.
“So it was a no-brainer to ask our taste experts at Coca-Cola HQ to mix up a brand new coffee recipe and get it in the hands of Australians as quickly as possible. If it sounds like it packs a punch – people might be surprised. Coca-Cola Plus Coffee actually has much less caffeine than the same amount of a regular latte or flat white but a little more than Classic Coca-Cola,” added Winn.
Coca-Cola Plus Coffee No Sugar 250mL can is available nationally.