The company said in a statement that the campaign excludes popular low-sugar options widely available.
7-Eleven’s Slurpee Zilched is a low-sugar frozen carbonated beverage. With less than 1 per cent sugar, they said a large cup of of the slushie contains less than half a teaspoon of sugar.
“Slurpee Zilched is proving to be extremely popular with consumers of all ages, and growing strongly,” said 7-Eleven’s head of Marketing, Julie Laycock. “One in every five Slurpees sold is a Slurpee Zilched containing less than 1 per cent sugar.”
Slurpee Zilched is available on at least one tap in every 7-Eleven store, with a range of nearly 20 flavours rotated throughout the year such as Watermelon Punch, Lychee, Wildberry and Lemon, Lime & Bitters.
“In response to growing consumer demand, in around 130 of our larger stores, we have converted a second regular Slurpee tap to Slurpee Zilched, offering two Slurpee Zilched flavours and giving consumers even greater choice,” said Laycock. “7-Eleven is proud of our industry-leading Slurpee Zilched flavour range. We will continue innovating across our quality food and drink products to offer consumers a range of better-for-you choices.”
SLURPEE ZILCHED: THE FACTS
|Teaspoons of sugar per cup|
|Recent Slurpee Zilched Flavours||Small||Large||Super||Mega|
|Sour Pink Grapefruit||0.2||0.3||0.4||0.6|