7-Eleven says slushie campaign excludes low-sugar option

Slurpee ZilchedConvenience store giant 7-Eleven has responded to the ‘Don’t Be Sucked In’ campaign launched on Thursday by health group Live Lighter informing the public of the sugar content of frozen drinks.

The company said in a statement that the campaign excludes popular low-sugar options widely available.

7-Eleven’s Slurpee Zilched is a low-sugar frozen carbonated beverage. With less than 1 per cent sugar, they said a large cup of of the slushie contains less than half a teaspoon of sugar.

“Slurpee Zilched is proving to be extremely popular with consumers of all ages, and growing strongly,” said 7-Eleven’s head of Marketing, Julie Laycock. “One in every five Slurpees sold is a Slurpee Zilched containing less than 1 per cent sugar.”

Slurpee Zilched is available on at least one tap in every 7-Eleven store, with a range of nearly 20 flavours rotated throughout the year such as Watermelon Punch, Lychee, Wildberry and Lemon, Lime & Bitters.

“In response to growing consumer demand, in around 130 of our larger stores, we have converted a second regular Slurpee tap to Slurpee Zilched, offering two Slurpee Zilched flavours and giving consumers even greater choice,” said Laycock. “7-Eleven is proud of our industry-leading Slurpee Zilched flavour range. We will continue innovating across our quality food and drink products to offer consumers a range of better-for-you choices.”

SLURPEE ZILCHED: THE FACTS

Teaspoons of sugar per cup
Recent Slurpee Zilched FlavoursSmallLargeSuperMega
Watermelon Punch0.20.30.40.6
Pineapple Passion0.20.30.40.6
Sour Pink Grapefruit0.20.30.40.6
Lychee0.20.30.40.6

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