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KITKAT Chocolatory launches Ruby chocolate

KitKat RubyNestle Japan has unveiled a naturally pink “Ruby” variety of chocolate, which will be distributed exclusively at KITKAT specialty store KITKAT Chocolatory in Japan and Korea.

The confectionery giant said the Ruby chocolate, which will be offered as a Valentine’s Day gift, was developed by the Swiss chocolate maker Barry Callebaut as a new variety in addition to bitter, milk and white chocolates in more than 10 years.

“I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering KITKAT Brand in Japan. Nestle was very quick in spotting the trend and in introducing a Ruby chocolate version of KITKAT, which will entice consumers across Asia and beyond,” said Antoine de Saint-Affrique, CEO of Barry Callebaut.

“Made-In-Japan KITKAT,” the Japanese version of the KITKAT chocolate brand is gaining popularity the world over for its wide variety of luxurious flavours, and for its uniqueness and innovation as a product in the Asian market associated with making a wish.

Nestle said Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world since its announcement in September of last year. Sublime Ruby, the new product being launched at this time, is characterised by its attractive natural pink color achieved without using any additives and a fruity flavour reminiscent of berries.

Sublime Ruby is a masterwork created through the craftsmanship of top pâtissier Yasumasa Takagi to bring the newly developed Ruby cacao to life in KITKAT.

“I am extremely honored to be part of this landmark moment in the history of chocolate, with which I have worked intimately for over thirty years. I have created an especially simple KITKAT that allows you to enjoy the characteristic fruity fragrance and subtle acidity of Ruby cacao to the fullest. Enjoy wonderful flavours that have never been experienced before,” said chef Yasumasa Takagi.

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