Nōshu is pronounced as Nosh-oo and literally meaning no sugar. Founded by young entrepreneur, Rachel Bajada, the company has set out to reinvent traditionally unhealthy, nutrient-poor foods and formulate them into sugar-free, naturally better versions – without compromise.
The dessert company offers new Rich Chocolate and Vanilla Velvet cake mixes. These cake mixes give diabetics, the health conscious, parents wanting to keep their kids away from sugar, and those just wanting a sweet homemade treat (without the sugar). The mix makes perfect cupcakes too.
Nōshu cake mixes carry a health star rating of four out of a possible five stars. They’re also dietician accredited, and contain 50 per cent less carbohydrates compared to conventional cake mixes.
“I’ve spent years researching how to develop a decadent sugar-free cake mix that truly tastes great and bakes just like a normal cake. Australians deserve to have an easy, make-at-home baking mix, and I’m so proud to be providing them with two, truly delicious options that are not only 99 per cent sugar-free, but also high in prebiotic fibre, have no artificial sweeteners, flavours, colours or preservatives, non GMO ingredients and have up to 50 per cent less carbs and calories than conventional cake mixes,” said founder and managing director of Nōshu, Rachel Bajada.
Nōshu said according to the World Health Organisation, more than half of Australia’s population is exceeding their daily recommended intake of sugar. It’s one of the hardest habits to kick, likened to being more addictive than some narcotics.
Nōshu Rich Chocolate and Vanilla Velvet cake mixes are available for RRP $8 at Woolies.