Kellogg’s said in a statement breakfast has become snackable – even more so for teens who are always on the go – with many looking for breakfast foods that are convenient to eat and help them to feel fuller.
“We want to fuel more young Aussies who are fed by Nutri-Grain and inspired to live Unstoppable lives. The launch of our new Protein Squeezers extends that fuel proposition, to provide more options for busy parents and teens who are looking for a convenient, tasty breakfast that’s easy to eat on the go,” said Tamara Howe, marketing director, Kellogg’s Australia and New Zealand.
Nutri-Grain TO GO Protein Squeezers are a delicious, thick and creamy breakfast blend of oats, protein and fibre and comes in five delicious flavours. In a convenient, single serve pouch, they’re perfect to slam down before school or as an afternoon pick-me-up before heading off to training. The new product adds to the brand’s portables offering, which includes its recently launched range of soft-baked, 4 health star breakfast bars.
“We know from our research that 1 in 2 breakfast skippers would eat more breakfast if more convenient solutions were offered that fit into their lifestyle – so there’s tremendous opportunity for growth and for exciting food innovations like our Nutri-Grain TO GO range to do well in the Australian and New Zealand market,” said Howe.
Kellogg’s Nutri-Grain TO GO Protein Squeezers are available in five new flavours at an RRP of A$2.99 in a 140g pouch.
- Choc Malt Slam – a blend of oatmeal, cocoa and malt
- Mocha Hit – a blend of oatmeal, coffee and cocoa
- Banana & Honey Smash – a blend of oatmeal, banana and honey
- Vanilla Flavour Punch – a blend of oatmeal, vanilla flavour and malt
- Nutri-Grain Flavour – a blend of oatmeal and malt