IKEA rolls out “Roo Balls” in Australia

IKEA Roo BallsAustralians will soon have the opportunity to devour limited-edition kangaroo meatballs from IKEA. The aptly named “Roo Balls” will be available to the public during the Swedish retailer’s Democratic Design Days at the Museum of Contemporary Art from August 27 – 29.

“With the ‘Roo Ball’, we are so excited to offer a limited-edition product that brings together the best of both worlds by uniting our Swedish heritage with modern Australian cuisine,” IKEA Australia food manager Ivana Frost said.

“At IKEA, we want to make great design accessible for the many people, but design at IKEA doesn’t stop at LACK tables and POANG armchairs. Our menu and food ranges are designed with our design principles in mind.”

The new IKEA “Roo Balls” will be served at the first ever Donate by Plate Meatball Restaurant and all the proceeds will be donated to Foodbank. The furniture retail giant said the new “Roo Balls” will be made with 100 per cent Australian ingredients as IKEA said it aims to also support local suppliers and reduce food carbon footprint.

“The ‘Roo Ball’ was developed using sustainably-sourced, high quality kangaroo meat, which is a healthier alternative to other meats. We’re confident that we’ve created a new meatball that is truly delicious and, most importantly, can easily be recreated at home at an affordable price,” said Frost.

IKEA Democratic Design Days allow shoppers to witness behind-the-scenes action of IKEA design and product development. The Donate by Plate pop-up featured during the festival is modelled on the IKEA Museum meatball restaurant in Sweden. Australians will also experience new twists to the iconic meatballs with the launch of the new salmon ball in 2019.

Shoppers can try the exclusive “Roo Balls” from August 27 – 29, between 11am – 1pm. Donate by Plate – IKEA Social Enterprise Meatball Restaurant has two sessions running from 6:00 – 7:30pm and 7:45 – 9:15pm. Aussies can sign up for free to see the Democratic Design Days Exhibition at www.ikea.com.au/DDD.


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