Coles is offering fans of its Little Shop promotion the chance to win big.
The supermarket giant is on the lookout for the “ultimate little shopper”, who will be awarded with a year’s supply of groceries to the value of $10,000.
Five runners up will receive gift cards to the value of $500.
Customers can enter by uploading a photo or video to Instagram with a caption of 25-words or less, using the hashtag #ultimatelittleshopper.
Chief Operating Officer Greg Davis says customers have been very positive about Little Shop and are having a lot of fun collecting the miniatures.
“We’ve already seen hundreds of pictures and videos of people using Little Shop in all sorts of creative ways,” Davis said.
“This competition is not about who’s collected the most minis, but who has embraced them in a wonderful and unique way.”
Coles Little Shop is an Australian supermarket first which allows customers to collect up to 30 miniature replicas of Australia’s most popular grocery brands.
The competition will close on 8pm Thursday 6 September 2018 with winners announced the week beginning Monday 10 September 2018.